Those websites that are full of user generated content, be it text, image, audio or video.
Social Media is one of the biggest things to hit business in the last ten years. Strictly speaking it had been around a lot longer than that, with non-technical users being able to contribute to all sorts of online forums in the 90’s. However, it wasn’t until web 2.0 enabled users to publish more exciting material, such as images, music and video, that it really took off with the masses. And boy did it take off with the masses!
It took businesses a little while to respond (and many still haven’t) but in the last few years it has opened up a whole new area of marketing. Businesses of all shapes and sizes are using both these social platforms to engage with their audience in a totally different way to they ever did in the 20th century.
However, as with most new developments there is a down side. Social media is a GIANT black hole for time if managed carelessly. This chapter is designed to help you benefit from the many opportunities available in a targeted and strategic way so that you don’t starve your business of resources in the process.
For each platform we will identify the benefits to be achieved, kind of business that should give it a go and the necessary steps to put the wheels in motion...
Social Media is one of the biggest things to hit business in the last ten years. Strictly speaking it had been around a lot longer than that, with non-technical users being able to contribute to all sorts of online forums in the 90’s. However, it wasn’t until web 2.0 enabled users to publish more exciting material, such as images, music and video, that it really took off with the masses. And boy did it take off with the masses!
It took businesses a little while to respond (and many still haven’t) but in the last few years it has opened up a whole new area of marketing. Businesses of all shapes and sizes are using both these social platforms to engage with their audience in a totally different way to they ever did in the 20th century.
However, as with most new developments there is a down side. Social media is a GIANT black hole for time if managed carelessly. This chapter is designed to help you benefit from the many opportunities available in a targeted and strategic way so that you don’t starve your business of resources in the process.
For each platform we will identify the benefits to be achieved, kind of business that should give it a go and the necessary steps to put the wheels in motion...
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